Casman Blog

I did a short, informal talk yesterday with a government group interested in finding out more about social media. Should their agency should be taking advantage of social media? I’ve been caught up in how and how often for so long, it was refreshing to re-examine the why. It was a wide-ranging discussion and this [...]

Originally posted in the Page One PR blog on Oct 19, 2009.
Selling into the US market has always been the ultimate challenge for Japanese software companies. Make it here and you’re for real. It’s the only legitimate way to claim success. Succeeding only in Japan — ask Just Systems and their long-forgotten [...]

Originally published in the Page One PR blog on April 22, 2009
Here are seven golden rules to keep in mind as you prepare to tweet your next tech event:
1) Establish a hashtag, and start using it before the event in all Twitter communications. Without doing this, you may find yourself in a “hashtag war” where [...]

Originally posted to the Page One PR blog on September 23, 2008
Plat’Home, a Linux pioneer in Japan, turned to Page One PR to expand into the US market in late 2007. Plat’Home sells a line of small “microservers” not much bigger than a smartphone but with enough power to handle a wide range of IT [...]